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Marketing Results

Once the video was played, it received positive interaction from fans, and many fans left messages asking about the origin of the drone.  It shows that with excellent influencer marketing, LANSENX interacts with consumers in the Spanish region, gaining word-of-mouth and planting grass in the hearts of consumers.

Project Background

LANSENXI UAV is one of the top ten brands in China's UAV industry, with the main sales channels being Amazon, AliExpress, Ebay, Tmall, and other online platforms at home and abroad, occupying industry market share on overseas large e-commerce platforms such as Amazon.

During the 328th anniversary of AliExpress Spain, LANSENXI drone successfully hitched a ride in order to increase the visibility of its own store.

During the promotion process, LANSENXI realized the importance of social media, and they wanted to connect with consumers by working with influencers to help promote their products.

Activities Strategy

The main purpose of LANSENX is to increase visibility in the Spanish region and to influence consumers. For this purpose, we chose YouTube influencer Mellizas Channel to produce videos, whose videos are VLOG types of everyday life with their twin daughters. After receiving this request, the influencer gave the LANSENXI drone as a gift to his father with his daughters on the theme of the upcoming Father's Day. The video records the daily life of the twin daughters, interspersed with the unboxing of the LANSENX drone and the subsequent scene of going out with the father to control the drone shooting, fully demonstrating the performance of the drone.

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