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Marketing Results

The pandemic has changed the way people live and shop, make European consumers to adapt to e-commerce shopping. March 28, 2021 was the anniversary of AliExpress in Spain station, and at this point in time, AliExpress was planning an online shopping activity covering the entire Spanish region. Eventually, AliExpress approached us and started the E-commerce marketing campaigns on YouTube together.

Project Background

In order to maximize the impact of this marketing campaign, we selected 50 YouTube influencers that were most suitable for AliExpress platform products from more than 2,000 Spain home, sports and other fields influencers. After a month and a half of screening, planning, content production and review, more than 300 related works were listed before March 24, including unboxed evaluation, life VLOG, scenarios and other categories. To this end, AliExpress delivered the corresponding products for each influencer and set up a special discount code for each influencer. Most of the video content of celebrities is introduced around the characteristics and performance of the product, as well as the scene of unboxing display and trial, and the interaction rate of this type of video is generally high. The life VLOG is to insert the use or display of related products in the daily life clips of celebrities, and implants the AliExpress concept for the audience, which has also been highly recognized by the audience.

Activities Strategy

During the event, the cumulative number of video views reached 2.46 million, 480,000 likes, and even left a lot of comments that wanted to buy in the comment area. It can be said the marketing campaign was very successfully, making AliExpress to gain visibility and traffic in the Spanish region.

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